Lessons learned by becoming Product of the Day on Product Hunt in 2025

Admittedly, we do not fit the typical Product Hunt product profile. 

Captiwate isn't an indie-hacker project, it's a product built by experienced people solving a very niche problem in the field of B2B sales, while Product Hunt caters to an indie-dev kind of aspirational crowd. 

It also functions kind of as a popularity contest, an online pitch competition, where you have to rally your own community to support you just to have some time in the limelight... at a startup festival.

If you're pre-PMF, that might be a strong signal about your product. If you're post-PMF, then your efforts might be deployed better elsewhere, as long as you know your ICPs and their problems well enough. But Product hunt is not exactly a quick-money exercise, and it makes more sense from a branding standpoint.

Let me explain.